About the Company

Vedistry, a part of the renowned Charak Group, is a leading provider of high-quality health and wellness products that blend Ayurveda and modern science. The company’s primary goal is to improve the lives of consumers by offering them premium products that cater to their personal and healthcare needs.With over 75 years of experience in the field of Ayurveda, Charak Group has established itself as one of the foremost Ayurvedic Pharma companies, delivering top-quality products and services. Vedistry is the latest venture by the group to expand its reach in the personal and healthcare market.

Vedistry aims to provide its consumers with the best of both worlds by combining the ancient knowledge of Ayurveda with modern science, ensuring that the products offered are of the highest quality. The company believes in using only the best ingredients and materials to create its products, ensuring that consumers receive only the best.

Vedistry’s flagship brands include moha:, KOFOL, GO365, and DIPYA, each of which is designed to cater to a specific aspect of consumer health and wellness. Moha: offers a range of skincare products, while KOFOL is dedicated to providing relief from cough and cold. GO365 aims to enhance consumers’ overall well-being, while DIPYA provides a range of diabetes management products.

One of Vedistry’s core values is to offer chemical-free products to its consumers, ensuring that their well-being is not compromised in any way. The company’s products are formulated using natural ingredients and materials that are safe and effective, making them an ideal choice for those who prefer natural remedies.

Vedistry has expanded its reach through various online platforms, including OTT (Over-The-Top) platforms, to ensure that consumers have access to its premium products regardless of their location. The company’s commitment to quality, innovation, and consumer satisfaction has earned it a reputation as a trusted provider of health and wellness products.

In conclusion, Vedistry, a part of the Charak Group, is dedicated to offering high-quality health and wellness products that blend Ayurveda and modern science. With a legacy spanning over 75 years, Vedistry has established itself as a trusted provider of premium products that cater to consumers’ personal and healthcare needs. The company’s commitment to quality and innovation, coupled with its chemical-free products, makes it an ideal choice for those seeking natural remedies for their health and wellness concerns.

The Challenges faced by Vedistry

With the increasing competition in the industry, the company recognized the need to enhance its online presence to attract more customers and increase its revenue.

Vedistry, like many other businesses, faces several challenges when it comes to social media marketing (SMM). One of the primary challenges was increasing the brand’s visibility in a highly competitive and crowded market. With so many other brands vying for the same attention and digital real estate, it can be challenging to stand out and make an impact.

The company recognised the importance of having a strong online presence in today’s digital age and sought to enhance its visibility on the search engine results page. With the help of a digital marketing agency, Vedistry has developed a strategy to optimize its website for search engines, using keywords and other SMM techniques to improve its ranking. By focusing on organic search results, the firm wanted to attract more relevant traffic to its website and increase its customer base.

The main challenge was developing a comprehensive marketing strategy with constantly changing algorithms & increasing engagement factors.. It was difficult to stay on top of the latest best practices and techniques. Additionally, the company had to navigate the complex world of social media marketing, which involves understanding different platforms and their respective audiences, crafting engaging and shareable content, and managing customer interactions and feedback.

Our Approach

The brand has worked with Brego Business to create engaging content that has helped to increase its impressions, engagement, interactions, and followers on various social media platforms.

The team responsible for the social media strategy of the brand implemented several strategies to enhance the visual appeal of their posts and reels. One of the approaches they used was a combination of fonts and shoots to create visually attractive content. By doing so, they were able to create a unique and recognizable brand identity on social media platforms.

Additionally, the team recognized the importance of educating their audience about the brand. As such, they decided to put out more educational-based content to help people better understand the brand and its products or services. By providing valuable information to their followers, the team was able to establish themselves as an authority in their industry, which helped to build brand trust and loyalty.

Overall, the combination of creative visual content and educational-based posts allowed the brand to engage their audience effectively and strengthen their social media presence.

Brego Business recognized the significance of competitive analysis in their social media marketing efforts. To achieve their goals, they tasked their team to conduct thorough research and curated a comprehensive analysis of their competitors’ strategies. By doing so, they were able to gain valuable insights on how to improve their reels and posts to attract more audience engagement.

As part of their strategy, Brego Business also decided to establish a content calendar. This allowed them to plan and organize their content effectively, ensuring that their posts and reels were released at the right time and on the right platform. By following a well-thought-out content calendar, they were able to maintain consistency in their messaging, which helped them to build brand recognition.

Furthermore, the team’s research revealed the need to increase the quantity of content to drive more impressions and engagement. We recognized that by consistently providing high-quality content, they would be able to build a loyal following and generate a strong social media presence.

To achieve their objective, the team worked tirelessly to produce an exhaustive number of posts and reels. They ensured that the content they created was relevant to their target audience, appealing, and engaging. By doing so, they were able to capture the attention of potential customers and convert them into loyal brand advocates.

In conclusion, Our commitment in conducting competitive analysis, creating a content calendar, and increasing the quantity of their content has helped them to improve their social media strategy significantly. They have been able to attract more attention and generate more impressions, which has translated into higher engagement and ultimately, increased revenue. By consistently improving their social media strategy, Brego Business has positioned themselves as a leading brand in their industry, and they are well on their way to achieving their marketing goals.

The Results

The goal was to improve the visibility Vedistry’s product pages on search engine results pages (SERPs) and drive more organic traffic to the website. After just three months, Vedistry saw significant improvements in its search engine rankings and revenue from organic search.The SMM strategy implemented by Brego Business involved a comprehensive analysis of the firm’s website, including an evaluation of its existing content, keyword research, and optimization of page titles and descriptions. The team also recommended changes to the website’s structure and navigation to make it more user-friendly and easier for search engines to crawl.

After implementing these changes, Vedistry observed a significant improvement in its search engine rankings. Its product pages ranked higher than their previous positions on the SERPs, which led to increased visibility and more clicks to the website. This, in turn, led to an increase in organic traffic to the website, which is essential for driving revenue growth.

The revenue growth from organic search was especially significant for Vedistry, with a 93% increase in just three months. This growth can be attributed to the increased visibility of the product pages on the SERPs, which resulted in more clicks and conversions. As a result of the increased revenue,Vedistry was able to reinvest in its SMM efforts, which helped to sustain and further grow its organic traffic and revenue.

In addition to the improved search engine rankings and revenue growth, Vedistry also observed a decrease in bounce rates and an increase in the average time spent on the website. These metrics are essential for improving the user experience and keeping visitors engaged with the website.

Overall, the success of Vedistry SMM strategy is a testament to the importance of implementing effective SMM techniques for driving organic traffic and revenue growth. The partnership with Brego Business helped the firm to improve its search engine rankings, increase organic traffic, and drive revenue growth. Going forward, Vedistry is committed to sustaining its growth by continuing to invest in SMM strategies that drive results and help the company achieve its business goals.

Vedistry’s social media growth is a result of its commitment to creating high-quality content that resonates with its target audience. By partnering with Brego Business, the brand has been able to tap into their expertise in social media management, which has allowed them to create content that is both informative and engaging.One of the key drivers of Vedistry’s social media growth has been the increase in impressions. Over the years, the brand has been able to reach a wider audience, with its impressions increasing from 70,000 to over 1.2 crore. This increase in impressions has been due to the brand’s efforts to create content that is relevant and valuable to its target audience.In addition, Vedistryhas also experienced significant growth in engagement on its social media platforms. The brand’s engagement has increased from 20,000 to 3,00,000 over the years, which is a testament to the quality of its content and its ability to connect with its audience.

Furthermore, the brand has also seen a significant rise in interactions on its social media platforms. The brand’s interactions have increased from 150 to 700, indicating that its content is not only being seen but also resonating with its audience.

Finally, the firm’s efforts to create engaging content have also led to an increase in followers on its social media platforms. The brand’s followers have grown from 1,500 to about 3,000 followers going into 2023, which is a clear indication of the value that its content provides to its audience.

Overall, Vedistry growth in social media presence is a testament to its commitment to providing high-quality content that resonates with its target audience. With the support of Brego Business, the brand is well-positioned to continue its growth and success on social media platforms, as it continues to provide innovative and effective herbal healthcare solutions to its customers.

One of the brand’s recent posts achieved an impressive reach of over 900, with 48 likes and 9 shares. It quickly became one of the most viewed posts of the year, indicating that the brand’s content strategy is resonating well with its audience.

https://www.instagram.com/reel/CooifoQo5Qb/?igshid=MjkzY2Y1YTY%3D (Video)

Brego Business made several changes to improve Vedistry’s SEO. They edited the description sections on the website by including exact match keywords. They added FAQs on product pages and included keywords in the answers. They also answered questions on Quora, using keywords as anchor texts. Additionally, they focused on unlinked mentions, by performing outreach and guest posts, and tried to turn them into linked mentions to boost SMM. They also conducted outreach to gain links to the product pages.

Currently, Vedistry boasts a following of over 3000 on its social media accounts, with a total of 1900 posts.

Overall Engagement

BEFORE (Click here)

Despite their best efforts to create high-quality content, the team at Vedistry found that their social media posts were not receiving the level of engagement they had hoped for.The team recognized that there was a need to improve the visual appeal of their content in order to make it more attractive and clickable to their target audience.

AFTER (Click here)

After analyzing the performance of their posts, our team identified several areas where they could make improvements. They began by researching the latest social media trends and best practices to identify new strategies for creating engaging content. They also worked to better understand their target audience, including their interests, preferences, and pain points.

Likes & Comments

BEFORE (Click here)

It has been observed that despite having decent imagery, the social media posts of Vedistry did not have the expected level of engagement in terms of likes and comments. This can be attributed to a lack of an effective content strategy that resonated with their target audience.

AFTER (Click here)

It was noted that the likes and comments on Vedistry’s social media posts had increased significantly. This improvement can be attributed to the team’s keen understanding of the importance of quality content and effective strategy

Views

BEFORE (Click here)

The social media posts of Charak Pharma struggled to garner the required attention from the audience. This was largely due to an over-emphasis on content without considering the aesthetic appeal of the posts. The lack of visually pleasing and relatable content hindered their ability to connect with their target audience and gain traction on their social media pages.

AFTER (Click here)

It has been clearly observed that the implementation of effective product placement strategies has significantly improved the visibility and views of their social media posts. By placing the products in visually appealing and relatable contexts, the posts have been able to capture the attention of the target audience and improve overall engagement metrics.